Micro Dramas Directed by Dan Löwenstein
Dan Löwenstein has spent the past two years establishing himself as a leading force in vertical drama, delivering over 28 projects for major platforms including ReelShort, DramaBox, JoyReels, and GammaTime. Known for bringing feature-level craft to fast-paced microdrama production, he’s earned industry recognition as the “King of Vertical Drama in the UK” by Duanju News and has been featured in The Guardian, Deadline, Variety, and Global Brands Magazine. With a strong grasp of data-driven storytelling and audience engagement, Dan has recently completed international shoots in Italy and Canada, been named on Open Gardens’ Ones to Watch list, and is now developing new projects with studios aimed at pushing the boundaries of vertical storytelling. He is also working with established producers and casting directors to build a framework that enables broadcasters to confidently enter the space, while putting clear protections in place for cast and crew.
- Open Gardens, 2025
Podcasts and Interviews
Paul Ross Interview for Talk Radio
BBC Front Row with Tom Sutcliffe
“We delve into the popular world of micro-dramas also known as vertical dramas which are a booming in East Asia. Episodes only last a few minutes and move at a breathtaking pace, all filmed in the portrait, phone-friendly format that gives the genre its name. We speak to UK based director Dan Lowenstein, and the BBC's Seoul correspondent Jake Kwon, to find out if vertical dramas have a future here too.”
Press Links
https://digitalcontentnext.org/blog/2026/03/05/how-microdramas-hook-viewers-and-drive-revenue/
https://worldscreen.com/shorties-studios-launches-new-micro-drama/
https://deadline.com/2026/04/onset-octopus-uk-vertical-video-series-cowboy-before-dark-1236770671/
https://www.globalbrandsmagazine.com/about-the-microdrama-culture/ target="_blank">www.globalbrandsmagazine.com/about-the-microdrama-culture/
https://www.bbc.co.uk/sounds/play/m002sfvv
https://channel4news.substack.com/p/inside-the-booming-micro-drama-industry?r=3r72cn&utm_medium=ios&triedRedirect=true
https://www.theindiehustle.com/p/going-vertical-finding-your-gap-in?utm_source=publication-search
https://deadline.com/2025/12/microdrama-director-dan-lowenstein-vertical-trends-new-app-1236631696/
https://variety.com/2025/film/global/dan-lowenstein-u-k-microdrama-night-train-media-1236587290/
https://worldscreen.com/shorties-studios-launches-new-micro-drama/
https://deadline.com/2026/04/onset-octopus-uk-vertical-video-series-cowboy-before-dark-1236770671/
https://www.globalbrandsmagazine.com/about-the-microdrama-culture/ target="_blank">www.globalbrandsmagazine.com/about-the-microdrama-culture/
https://www.bbc.co.uk/sounds/play/m002sfvv
https://channel4news.substack.com/p/inside-the-booming-micro-drama-industry?r=3r72cn&utm_medium=ios&triedRedirect=true
https://www.theindiehustle.com/p/going-vertical-finding-your-gap-in?utm_source=publication-search
https://deadline.com/2025/12/microdrama-director-dan-lowenstein-vertical-trends-new-app-1236631696/
https://variety.com/2025/film/global/dan-lowenstein-u-k-microdrama-night-train-media-1236587290/
https://www.theguardian.com/tv-and-radio/2025/jun/22/a-new-space-to-play-in-can-vertical-dramas-save-the-uks-tv-sector?CMP=Share_iOSApp_Other
https://www.enteropengardens.com/p/the-vertical-bloom-121825?utm_campaign=post&utm_medium=email&triedRedirect=true
https://www.dropmedia.co.uk/micro-drama-breaks-cover-inside-the-new-gold-rush-for-vertical-storytelling/
https://medium.com/real-reel/vertical-drama-weekly-reelshort-dramabox-netflix-764841ee3925
https://www.globalbrandsmagazine.com/about-the-microdrama-culture/
https://deadline.com/2025/11/digital-content-forum-creator-economy-youtube-london-1236610598/
https://www.duanju.news/en/post/dan-lowenstein-the-king-of-british-duanju
https://londonscreenwritersfestival.com/portrait-mode-blockbuster-impact-how-vertical-drama-is-rewriting-the-rules-of-screenwriting/
https://www.enteropengardens.com/p/the-vertical-bloom-121825?utm_campaign=post&utm_medium=email&triedRedirect=true
https://www.dropmedia.co.uk/micro-drama-breaks-cover-inside-the-new-gold-rush-for-vertical-storytelling/
https://medium.com/real-reel/vertical-drama-weekly-reelshort-dramabox-netflix-764841ee3925
https://www.globalbrandsmagazine.com/about-the-microdrama-culture/
https://deadline.com/2025/11/digital-content-forum-creator-economy-youtube-london-1236610598/
https://www.duanju.news/en/post/dan-lowenstein-the-king-of-british-duanju
https://londonscreenwritersfestival.com/portrait-mode-blockbuster-impact-how-vertical-drama-is-rewriting-the-rules-of-screenwriting/